Truist Week ofGiving T-Shirt

Overview

An event-marking piece that turns a one-time initiative into a clearer, more ownable branded expression.

This Week of Giving shirt is a good example of the kind of organizational brand execution that often gets undervalued in portfolios even though it requires the same discipline as larger campaign work.

The design had to feel approachable, branded, and event-specific while still sitting comfortably inside Truist standards and co-sponsorship realities.

It adds range by showing how a branded asset can make an internal or community-facing moment feel intentional, polished, and connected to the larger identity system.