Truist RunsT-Shirt

Overview

A race-day apparel identity that turns a one-off shirt request into a reusable branded system.

This piece came out of organizational brand work where the ask was straightforward, but the opportunity was bigger: create something clean, recognizable, and flexible enough to carry team energy without feeling generic.

What matters here is less the garment itself and more the way the design works as a repeatable event mark. It needed to read quickly, feel ownable inside the Truist brand system, and hold up across future race-related applications.

It is the kind of assignment that shows how a straightforward request can become a stronger long-term brand asset when the system is built to last.