Truist OnePhilly Domination

Overview

A station-wide Truist One rollout that shows my role translating one campaign system into a large-scale environmental execution.

This project reflects the kind of role I often played: carrying a campaign from strategy and template thinking into a disciplined, production-ready rollout across many placements and teams.

In a crowded commuter environment, the challenge was not just making individual pieces look good. It was keeping the message fast to read, visually consistent, and executable across different formats, sightlines, vendors, and approval needs without losing brand control.

The result is a clearer picture of my role in large campaigns: organizing complex systems, extending them cleanly across environments, and delivering work that stays polished at scale.