Truist OneChecking Billboard

Overview

A large-format execution that shows how I translate campaign strategy into disciplined, distance-first outdoor communication.

This billboard sits inside a much larger Truist One campaign where I was responsible for high-volume static advertising across multiple phases, channels, and market needs. That matters because the design had to be simple for a reason, not simple by default.

Outdoor work like this succeeds when hierarchy is disciplined enough to survive speed, scale, and short attention windows. The challenge was keeping the message immediate while making sure it still belonged to the same larger campaign system used in digital, social, and other placements.

The piece frames a recurring strength in the work: simplifying without flattening the idea, then carrying that system across a broader rollout.