Truist One CheckingSocial Media Ads

Overview

A social campaign extension that shows how a large-volume marketing system can stay clear, coherent, and ready for testing.

This work reflects the role I often played on larger campaigns: not just creating ads, but helping campaign systems stay organized, brand-safe, and effective across many placements and collaborating teams.

The challenge with social was different from outdoor. The work had to survive smaller screens, repeated exposure, and testing cycles while still feeling like the same Truist One campaign seen elsewhere in display, out-of-home, and branch-facing materials.

These pieces show how campaign systems can scale across channels without losing clarity, consistency, or production discipline.