Truist MMASocial Media

Overview

A flexible social campaign system built around testable variations, clear hierarchy, and disciplined brand consistency.

This MMA work is a strong example of one of my core strengths: building campaign systems that can flex without breaking. The concept had to support seasonal themes, different emotional tones, and ongoing testing while still feeling like one brand story.

The visual differences between the fishing, dog, baseball, and primary layouts were intentional. Each version gave the campaign a different entry point, but the hierarchy, offer clarity, and brand standards stayed stable so the work remained usable in performance-driven channels.

It also shows how I operate beyond pure design execution: sourcing and editing imagery, shaping concept directions, and supporting motion-ready thinking so the campaign can evolve instead of repeating one static formula.